In our today’s episode, we have Zainab, the founder of Amira apparel. Born British with roots divided between India and Pakistan, Zainab chose Bangladesh as her place to practice her hand at business after her graduation. Through Amira apparel, Zainab has made the female attires with that exclusive Pakistani and Indian ethnic touch accessible to the middle and higher middle class female consumer base of the country. Not only that, Amira has been providing targeted offering for all sorts of customer demographics by setting up eCommerce for the Gen Z and millennials who have little time in their hand and offline outlets for the ones who love to shop physically. Today, we will learn from Zainab what helped her in making Amira a popular name within 1.5 year.
5 key value drops:
Customers are the biggest influencers for a brand.
An untold technique to escalate your sales is making the customers a part of your brand.
Marketing tactics of a brand should adapt according to the liking of a customer, not the other way round.
Another way of making the customers a part of your brand is including the customers while taking big business decisions e.g. where to open the next outlet
Personalization of the product according to buyer types is a great strategy.
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Amira website: https://amirabd.com/
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